Since the opening of its subsidiary in September 2012 Haulotte Latin America invested heavily in marketing activities in order to launch the Haulotte brand. In order to create greater brand awareness, in April this year Haulotte Chile will participate in the most important local show dedicated to the mining sector EXPOMIN. Haulotte LATAM decided to exhibit several products that will generate interest for visitors.
Customized versions of two products mainly dedicated to the mining sector will be on the stand: HTL4017 and HT23RTJ. Haulotte LATAM will also have the opportunity to show several other products of the Haulotte range, known as our "best in class products”: C14, HA16SPX, and C12DX.
At Expomin, Haulotte LATAM will present the new Haulotte Chilean team, new products and the new service structure. On the Haulotte stand visitors also have the opportunity to meet members of the IPAF Organization which is supporting the PTA’s business promoting work safety. Haulotte and IPAF expect to receive many visitors from 21 to 25 April 2014 at the booth located in Block 16 -H Expomin pool area.