Haulotte Group has been present in Argentina since 2008. The company is now located in three cities: Buenos Aires, Cordoba and Mendoza, with 12 000m2: offices and workshops equipped to service more than
1 000 machines. Today there are 40 people in Haulotte Argentina keeping close to our customers and exceeding customers’ expectations and needs.
The main objective for Haulotte Argentina is to consolidate its market leadership with its combination of rental & sales activities. Haulotte Group is following two strategies to increase its market share: developing the dealer’s network and reinforcing “customer proximity”.
The dealer network already has a significant presence in Chile, Colombia, Peru and Venezuela. In order to have the same standards of professionalism throughout South America, Haulotte Argentina is working to find new partners in Uruguay, Equator, and Bolivia.
“This year the challenge will be to increase the Services support; including a high degree of contact, technical support, training courses, in order to meet customer needs which are becoming more demanding every day.” explains, Rodrigo Cabral, Director of Southern America Region. In order to achieve this high level of after sales, Haulotte Argentina hired a new Service Manager, Edgardo Gagliardi, who will be in charge of creating a new after-sales department in line with Haulotte Group strategy.
Haulotte Argentina is increasing local brand recognition by organising events, for example: Open-days in co-partner with customers, Demo days, local show, conventions.
South America is a growing market with a lot of opportunities. Haulotte Argentina is ready!