Haulotte has once more demonstrated its leadership in the AWP market and its presence in Brazil by investing in keeping close to its customers.
For Haulotte Do Brazil 2013 will be a RECORD year in terms of sales, since the Haulotte Group decided to invest heavily in Latin America (more than 10 years ago). We are proud of the results we have achieved!
Haulotte couldn’t miss the opportunity to THANK all customers that believed in our brand, had faith in our product range and trusted in our work.
For this reason on 26th of September we celebrated this success with all Brazilian customers. In line with our philosophy and our strategy to be close to our customers, Haulotte Do Brasil presented the 1st “CONVENTION & OPEN HOUSE” in our Local Subsidiary of Brazil.
The 1st “CONVENTION & OPEN HOUSE” by Haulotte Do Brasil was an opportunity for the main Rental Companies to “obtain” more information regarding the evolution of the Worldwide & Brazilian AWP’s market, details of the Haulotte portfolio and to participate in the LAUNCH of the new Telescopic boom: HT23 RTJ. Customers had the chance to have a better understanding of the trends of the AWP market. Haulotte Group also shared some information related to Haulotte Do Brasil strategies for the future.
In addition to these key points that were covered during the 1st “CONVENTION & OPEN HOUSE” Haulotteincluded a special SUBJECT that was presented by Marzia Giusto owner of Nacanco Company.
Nacanco Company is one of the most important Rental companies in Europe specializing in the AWP business with more than 30 years of experience in this sector in different European Countries. During Marzia Giusto’s speech, guests had the chance to analyze the experience gained over several decades in a mature market. The objective was to have an “open discussion” with all Brazilian Rental players with the opportunity to question and better understand specific aspects of running a Rental Business in a challenging market like Europe.
The “surprise” for all guests continued with another special focus dedicated to the Brazilian market, by the invitation of an Executive from Bank Societe General, which included specific macro-economic aspects related to the Rental industry in the Machinery segment.
Telescopic Platform HT23 RTJ.
This important product recently launched by Haulotte in Europe, is already one of our range of “best in class” products.
Haulotte Do Brasil, in line with the strategy of offering customers the best solution for their needs, decided to anticipate the arrival of this machine in the Brazilian market, which was originally planned for beginning of 2014.
During this INTRODUCTION of the new Telescopic model HT23 RTJ, Haulotte Do Brasil made a demonstration VS an articulating model. The initiative to launch this new product by competing with an articulating boom is based on the fact that Haulotte believes that, in the Brazilian market, telescopic booms have a high potential to increase in volume in the near future. The demonstration showed the benefits of using a Telescopic VS an Articulating boom.
At the end of the 1st “CONVENTION & OPEN HOUSE” there was a “French wine tasting ….” during which was shown a product demonstration of our 60 models in Haulotte portfolio VS a “traditional way” of working in heights especially in emerging market.
Haulotte Do Brasil has recently consolidated its position in the local market by being perceived as one of the market leaders in the AWP business. Haulotte Group is continuing to invest in the Brazilian market which today represents one of the most attractive markets in the AWP segment, by providing the best support and by being a GLOCAL Company with a wide experience in AWP business.