In 2013 Haulotte Group launched the new 23 meters telescopic boom, worldwide. As part of the strategy Haulotte Latin America started to introduce this new product in each country with a machine painted in the colors of its own flag, reminding everyone that 2014 will the year of the Brazil football World Cup.The first 23 meter telescopic boom to conquer South America markets arrived in Argentina painted in the colours of the Argentinian flag. The reaction of customers was extremely positive.
Since its launch the HT23 RTJ has been very popular with customers because it offers the best performance in its class and the best working zone and is suitable for many business sectors due to the versatility of the machine: construction, marine, mining, oil,)
This is a major project that involves a team of specialists who work closely with customers who participate in this “Launch demo program”.