M&T Show


M&T EXPO, the triennial international construction and mining equipment exhibition, celebrated its 20th year anniversary at the 9th edition in São Paolo from 9 to 13 of June, highlighting achievements over two decades that have made it the sector’s most important event in Brazil.
Despite a challenging backdrop as Brazil addresses issues relating to a certain number of corruption scandals along with an economic slowdown that has heavily impacted the construction sector, and by extension, the AWP industry, the 9th edition provided Haulotte Group an excellent opportunity to launch several new products and tools that will benefit Haulotte customers.

Haulotte LATAM had the privilege of presenting two new products, HA20RTJPRO & STAR10, specifically designed for different sectors (construction / industry) that have met with a very positive reception by the local market. Assisted by our training and sales teams, customers were given an opportunity to test them directly at the show. The result was a resounding success that made these new products the stars of the Haulotte Booth.
M&T Haulotte also showcased the recently launched HA16RTJ PRO (released in 2014) and the top-selling product in the Brazilian market. Visitors were given an opportunity to operate this model and try out the ASB (ACTIV’Shield© Bar) feature, and experience first-hand the benefits of incorporating this tool in AWPs. It is thus all the more worth noting that the PRO models proposed by Haulotte LATAM in this region will be equipped with the ACTIV’Shield© Bar.
Four other models popular in the Brazilian market were presented at the event: Star 6P, Q.UP 12, Compact 14, HA15IP.
M&T Expo’s 9th edition also provided an opportunity for Haulotte to introduce the new HFS (Haulotte Financing Solutions) available to our customers.
And of course, along with the year’s new releases (20RTJ&STAR10), the most demanded products present at the show (16RTJ, C14, 15IP), equipment options (ACTIV’Shield© Bar & DIAG), financing solutions, and reflecting its central role within the Haulotte strategy, After Sales was well represented at the show by the Service Department and the network of 20 authorised service providers (Serviço Autorizado Haulotte - SAH).
Finally, Haulotte LATAM was honoured by the visit of Alexander Saubot, the Group’s COO that was well-time for celebrating the 30-year anniversary of Haulotte Group (a Saubot family-owned company).
All in all, the M&T show offered Haulotte LATAM an ideal occasion to illustrate the Group’s slogan “Close to you, worldwide” by reinforcing its proximity to its Brazilian customers and presenting its latest products, equipment features and organizational enhancements.
Muito Obrigado!