Haulotte’s trusted Rental Partner in South India


Sendhamarai Engineering Pvt. Ltd. had its humble beginnings in the 2003. Today it is among the top tier aerial access platform rental companies operating in South India. Under the able leadership and guidance of its Managing Director, Mr. Sritharan, the company expanded exponentially from an aluminum scaffolding manufacturer to become one of the most respected aerial access equipment rental companies in South India.

Bolstered by the growth momentum of the access equipment rental business, in 2010 Mr. Sritharan decided to enter this sector.

His search for a suitable manufacturer took him to Bauma, China. This was the starting point for the development of the close friendship and partnership between Haulotte and Sendhamarai Engineering.
Its initial acquisition of a few used electric & diesel scissor lifts from Haulotte gave Sendhamarai Engineering an opportunity to appreciate the quality and reliability of the Haulotte machines, despite the challenge for Haulotte to service them from Singapore. Even though at that time the Haulotte India subsidiary was not yet up and running, they continued to add more New Haulotte machines to their fleet in the years that followed.
In line with Haulotte Group’s policy, all sales and product support to rental companies is provided directly rather than through channel partners as is case with other manufacturers. Moving forward, it’s been almost two years since Haulotte Group established its wholly-owned subsidiary in India, Haulotte India Pvt. Ltd., in keeping with the Group’s vision of customer proximity and its strategy of providing one stop shop catering directly to the requirements of both its rental customers and the end user segment through their dealer & reseller network.
Over these years, Sendhamarai Engineering has surged ahead of competition to become the most prestigious and dependable rental company in South India. Its strength is based on maintaining a perfect mix of both new and used Haulotte machines: electric & diesel scissors, electric & diesel articulating booms and telescopic booms. As of today, Haulotte machines occupy a prominent place in their rental fleet with nearly 50 machines. With a young and dependable fleet of machines, Sendhamarai is also expanding its operations across India, supported by Haulotte India’s commitment to provide them with dedicated service wherever and whenever needed.
It has been quite a journey thus far. Having forged a close business relationship based on mutual faith, trust and close cooperation, Sendhamarai Engineering Pvt. Ltd. and Haulotte, have come a long way together. As the years pass and the access industry in India matures, both our organizations look forward to an even stronger and lasting partnership