Haulotte is a global player specializing in the design, manufacturing, marketing, and associated services of people lifting equipment.
Our business model, centered around the Group’s mission, Taking Care of People, is based on an integrated offering that combines innovative products (aerial work platforms), services (maintenance, training, financing), and rental solutions.
Our value chain is structured around five key stages: R&D, production, logistics, sales, and customer support. Haulotte invests heavily in innovation, particularly in the electrification of its ranges (Pulseo range), connectivity, and safety.
Production is carried out in five factories located in France, Romania, China, and the United States, with strict quality control procedures in place.
The global sales network is supported by 20 subsidiaries and distributors in over 150 countries. Regional logistics hubs ensure fast availability of spare parts. The Group also offers digital services (diagnostics, training, fleet management) through Haulotte Academy and online tools.
Our strategy is built on customer proximity, operational excellence, and strong integration of CSR priorities, particularly in environmental and safety matters. This integrated model enables Haulotte to stand out sustainably and meet market expectations effectively.
Production is carried out in five factories located in France, Romania, China, and the United States, with strict quality control procedures in place.
The global sales network is supported by 20 subsidiaries and distributors in over 150 countries. Regional logistics hubs ensure fast availability of spare parts. The Group also offers digital services (diagnostics, training, fleet management) through Haulotte Academy and online tools.
Our strategy is built on customer proximity, operational excellence, and strong integration of CSR priorities, particularly in environmental and safety matters. This integrated model enables Haulotte to stand out sustainably and meet market expectations effectively.
Research and Development underpins the Group’s activities. It enables us to design innovative products that meet customer demand, while complying with the standards set by states, national and institutional agencies. Furthermore, Haulotte makes a point of developing technologies that address the social and environmental issues of today and tomorrow, thus guaranteeing a sustainable and responsible response to market needs.
This includes a variety of industrial partners specializing in different types of components. They supply the materials and parts needed to produce the machines. A large proportion of these components are made of steel.
Production and assembly enable Haulotte to manufacture the machines designed in R&D. With five factories worldwide and one reconditioning center, we use increasingly responsible materials, in line with the responsible purchasing charter signed with the workers in the value chain. These commitments guarantee that our equipment is manufactured in a sustainable manner, while meeting expectations in terms of quality and performance.
Haulotte’s Service offer is designed to meet customers’ needs throughout the entire service life of their machines. We have a network of aftersales experts on five continents strategically located to ensure fast, local service. In addition to our human support and online tools, we optimize the total cost of ownership. We also offer customized financing solutions. Our distributors and service partners play an essential role in providing localized support and services tailored to the specific needs of each market.
To promote a circular economy, customers can recycle up to 97% of their machines. In the same vein, they can opt for our “Second Life” offers to extend operation, or sell the equipment to us for reconditioning in our Restart Center, enabling the machine to be refurbished and resold. On average, our machines reach the end of their service life after 15 years of use.
This is the stage during which Haulotte products are used by customers in their operations. This includes the day-to-day use of equipment in construction, logistics and other industries.