Haulotte China showcased at APEX ASIA and Open-Up Event

Published 2023/11/13

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Haulotte China's recent Open-Up Event showcased how local teams can bring their expertise & an adapted offer to the Chinese market, while its standout presence at APEX ASIA 2023 underscored the brand's commitment 'In China, For China,' marking a dynamic leap in reshaping the future of mobile elevating work platforms.

Open-Up Event: Unveiling Expertise, Igniting Value

Haulotte China's Changzhou Factory Open-Up Event was a demonstration of innovation and collaboration on October 21st, uniting rental customers from 20 provinces across China. Themed "Expertise Brings Value," the event showcased six dynamic workshops spotlighting Haulotte's premier products for the Chinese market, cutting-edge services, and how Haulotte is designing new products regarding local standards.

Under the banner "Haulotte in China and For China," Alexandre SAUBOT, Haulotte CEO, passionately articulated the company's bold vision for the Chinese market. Engaging presentations from Asia Pacific, China factory, and subsidiary teams demonstrated the blueprint for turning ambition into reality. Attendees expressing not just recognition but robust expectations and confidence in future collaborations with Haulotte in China.


APEX ASIA 2023: Haulotte Takes Center Stage
APEX ASIA is one of the major exhibitions for Powered Access Products in Asia. This key tradeshow, which took take place in Shanghai New International Expo Centre (SNIEC), from October 24th to 27th, is both a platform for product presentations and a grand industry party for communication, cooperation and continued growth.

Haulotte stood as the lone global MEWP brand at APEX ASIA 2023, radiating the commitment of "In China, For China." The spotlight was on three locally crafted stars—HT28 RTJ O, SIGMA 16, and OPTIMUM 8—all proudly manufactured at the Haulotte Changzhou Factory. The Haulotte booth became a magnet for attention, drawing interest from both local and international visitors who marvelled at the innovation on display.

In a groundbreaking moment, Haulotte and IPAF inked an IPAF E-Learning cooperation promotion agreement right on the exhibition floor. This landmark agreement underscores Haulotte's unyielding dedication to safety, solidifying its position as a responsible industry player.