Novelty

NordBau and Innovationstag tradeshows: Haulotte GmbH impresses with new electric machines

Published 2025/09/22

Reading 4 min

Two shows, two successes for Haulotte Germany.
In recent weeks, the German subsidiary of the Haulotte Group made a strong impression by participating in two major industry events: Innovationstag and NordBau. Featuring 100% electric machines and safety-focused innovations, Haulotte GmbH confirms its leading role in the energy transition and the evolution of worksite practices.



A national first at Innovationstag

On september 6 in Fulda (Hohenroda - Germany), Innovationstag, organized by Born To Lift, brought together key players in lifting and material handling. Haulotte created a highlight during the event by unveiling, for the first time in Germany, its new articulating boom HA20 E PRO.
 
This model offers 20 meters working height and is part of the PULSEO range. It combines zero emissions, versatility, and rough terrain capabilities. Compact and robust, it provides operators with optimal comfort while meeting the strictest environmental standards. The HA20 E PRO captured the attention of attendees, demonstrating its promising prospects for both the German and European markets.
 
The HA20 E PRO captured the attention of participants, demonstrating its promising prospects for the German market, particularly in terms of safety innovations. Haulotte's machine access control solution also resonated well for our rental customers.

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Focus on innovation at NordBau

A few days later, from September 4 to 8 in Neumünster, Haulotte GmbH also took part in NordBau, one of Northern Europe’s largest construction trade shows. The Haulotte stand showcased two key models:
  • The HS18 E MAX, full electric and rough terrain scissor lift designed to maximize productivity and reduce trips between the ground and the work area. The HS18 E MAX sets a new standard of efficiency for both indoor and outdoor environments thanks to its ability to drive at full height with a full load (750 kg).
 
  • The HA16 E, launched in 2024, an articulating boom lift with 16 meters working height. It delivers diesel-like performances while generating no polluting emissions. At the show, it was presented equipped with FASTN innovation, a patented universal and active anchoring system, designed to enhance operator safety during work at height. This solution has already won three international awards, recognizing its innovative character and usefulness for the industry.
These exhibits confirm the company’s commitment to offering equipment that combines performance, sustainability, and safety.




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“These two shows provided the perfect opportunity to demonstrate Haulotte’s focus on electrification and safety. The launch of the HA20 E PRO in Germany was highly received, and visitors particularly appreciated its quiet operation, extended run time, and rough terrain capabilities. At NordBau, our customers also discovered FASTN and the HS18 E MAX and its ability to translate at full height without load limits. We are proud to see the growing interest of the German market in our durable and electric solutions, which meet environmental requirements while ensuring"
said Thomas Wegeler, General Manager of Haulotte GmbH.
 
With these successful showcases, Haulotte GmbH reaffirms its commitment to supporting its German partners in the transition to more environmental friendly equipment while remaining at the forefront of technological innovation and safety.