Since 2009 Haulotte Group has been increasing its customer focus aiming to achieve a better understanding of customers’ needs and expectations and to improve its service level to all its customers worldwide.
The slogan that has been chosen for the campaign is “Close to you worldwide – The people and materials lifting equipment specialist”. The campaign’s message is that Haulotte will support customers wherever they are through local specialist teams and by providing quality machines.
The focus of the Haulotte campaign is in line with the company’s strategy to build a brand based on the customer value proposition: peace of mind, proximity and innovation.
The worldwide campaign, with two different advertisements, will run for the next 3 years.